If you're a top real estate agent in San Diego or part of the Tom Ferry Ecosystem, optimizing your online presence is essential to attracting clients. Your Instagram profile is often the first impression potential home buyers and sellers get when they search for you online. So, what does your Instagram say about your brand? In this guide, we'll show you how to audit your Instagram account to ensure it reflects your expertise and stands out in the competitive San Diego real estate market.

1. Profile Setup

• Name Field:

• Searchability: Ensure your name field is optimized for searchability. It should include keywords that make it easy for potential clients to find you in under 3 seconds (e.g., “San Diego Realtor”).

• Clarity: The name field should clearly represent who you are and what you do to attract the right audience.

• Bio:

• Clarity and Purpose: Does your bio clearly state who you are, what you’re doing, and who you help? This section should succinctly describe your services and target audience.

• Call-to-Action: Include a clear call-to-action (CTA) that guides visitors on what to do next, such as visiting your website or booking a consultation.

• Link in Bio:

• Ease of Navigation: Make sure the link in your bio is easy to navigate, offering 3 to 4 key options that are relevant and important to your business. This might include links to property listings, client testimonials, or your contact page.

• Highlights:

• Update and Specificity: Keep your highlights updated, specific, and intentional. They should showcase the most important aspects of your business, such as market updates, success stories, or home tours.

• Consistency: Use consistent branding in your highlight covers to create a professional and cohesive look.

The profile should be set up correctly to attract the right audience and encourage everyone else to keep moving.

2. The Content

• Brand Awareness:

• Identity: Understand how you want your audience to perceive you. Your content should consistently reflect your brand’s identity, whether it’s expertise, trustworthiness, or a specific niche like luxury homes.

• Audience Consideration:

• Value Proposition: Communicate why your audience should consider doing business with you. Highlight your unique selling points, such as your local market expertise or personalized service.

• Call-to-Action:

• Non-Salesy Approach: Avoid hard selling. Instead, focus on providing value and building relationships.

• Audience-Centric CTA: Your call-to-action should address what’s in it for your audience. Frame it in a way that it’s not easily answerable by “No,” encouraging engagement and interaction.

By auditing these aspects, you’ll strengthen your Instagram presence, making it more appealing to potential clients and better aligned with your business goals.

Of course, I would love to be your go-to San Diego referral agent. Let's connect and keep those home buyer and seller referrals flowing all year long. Who knows, maybe our strong online presence will bring in even more opportunities! 😉

Melina Rissone

Having sold properties for more than 17 years and earning various prestigious awards throughout the course of her career, Melina Rissone has more than earned her reputation as one of San Diego's most skilled and trustworthy real estate brokers.

• Coldwell Banker Global Luxury and Institute of Luxury Home Marketing certified.
• Cartus Network Inventory Specialist and Cartus Network Marketing Specialist since 2015.
• RCS-D Designation, a Real Estate Collaboration Specialist for Divorce.
• SRES Certification through NAR is a Seniors Real Estate Specialist certification.
• Melina is bilingual in English and German.
• Recognized as the Top 4% of all real estate brokers in San Diego County in 2021 and the Top 3% of Coldwell Banker International.
• Coldwell Banker Presidents Elite Award.